Dropshipping is hardly a new concept in the e-commerce world, but the fast evolving market and the innovations that occur in it due to internet marketing sure keeps it exciting. The e-commerce industry has been experiencing steady growth over the past few years, which only means more competition.
Here’s a guide on the latest trends which are often a result of advancements in technology and changes in consumer preferences and behavior.
These trends no doubt will seem very exciting and different to you, but rushing head on without researching properly about them will do you no good, but rather might waste your time.
1. Use of Tools to Make Dropshipping Easier
There are a lot of new tools in the market which makes the process of dropshipping very easy. For example, aliexpress invoice generator, dropshipping contract maker, tax calculator, etc.
Now coming to the invoices part, it is well known that AliExpress does not provide any kind of invoices, so, one can use different tools like AliBilling to download AliExpress invoice as they are very important to keep a record of your bookkeeping as well as for filing taxes.
Artificial intelligence is already used by many online businesses to engage with their customers during off hours. The purpose of many of these bots is not to take over actual human interaction, but to take customers through a fixed, step-by-step process. This frees you up to reply to more complicated queries for greater customer satisfaction. These bots may direct you to the correct pages of the products or details you are looking for e.g, in Facebook Messenger and Twitter.
One can also use tools for market research, such as Google Trends, thieve.co, etc
2. Automated Stores With One Click Purchases:
The online stores’ with the checkout form we all know is evolving. It is of utmost importance that you have stores which are automated, thus freeing you enough to focus on the main part of dropshipping, i.e. Customer Support. Whether you buy AliExpress dropshipping store or you make one yourself, it is very important that you do so from such platforms where you are given top notch and high-end online stores with modern responsive themes. The stores should be automated which does everything very simply, whether it be importing your products or completing orders.
The payment process is the final step in the customer journey, and it is a vital stage that could make or break a conversion. Even if a customer has decided to buy from you, if they do not find the checkout process smooth, cart abandonment would happen even at the last moment. To guarantee you stay ahead of the competition, you need to take on one-click purchasing on your stores. The obvious benefit for customers is not having to go through 4 or 5 pages just to place an order. And for merchants, the biggest value is that it minimizes shopping cart abandonment, thus it is Muy Bueno!
3. Marketing Automation:
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The ability to automate at least some of the processes involved in e-commerce has been around for a while, but it’s expected to become more commonplace and personalized as artificial intelligence becomes even more advanced. You can already see the example of this in certain events like cart abandonment which triggers a chain of automated emails.
Marketing automation can also be seen in the case of Ad retargeting. You might have had this happen with you, you searched for some products online, but even after you leave the site and visit some totally different websites, you can still see ads of those products following you all around. Following the customer everywhere will make sure that you remain in some corner of their mind, so why not utilize it to get more conversions?
4. Multi-Channel Selling:
People are no longer confined to just one channel to make their purchases anymore. So the merchant needs to keep up with the changing market. Make yourself available in all the channels your customers are present in. Advertising on social media is a good way to trigger impulse buys, particularly on Facebook, Pinterest, and Instagram. The options for shopping right on the posts of Pinterest and Facebook has really boosted the sales of a lot of brands.
5. SEO Trust Signals:
TRUST- it can take years to gain, but can be lost in seconds – and it’s the single most important element of any transaction or relationship.
Trust signals are elements that are often displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Having trust in your site indirectly means that the customers feel that their personal and financial information are safe with you.
Third-party badges of payment gateways like PayPal, different review sites such as Trustpilot, etc can be used to make the customer feel secure.
Social Proofs on your site such as Facebook reviews or Google reviews of your past customers will drive new customers towards your store.
To stay in this business for the long run and not end up becoming a one time success show, it is not only necessary that you do everything right, from making sure you are dropshipping legally to making sure you traverse this field in the correct way. But you need to stay way ahead of your competitors so that you remain on your customer’s mind, only this way you can ensure making long term profits. These trends no doubt will seem very exciting and different to you, but rushing head on without researching properly about them will do you no good, but rather might waste your time. Peruse through each of them and see if they will add anything of value to your store or to your customer, and then decide if this will be a perfect fit for a new addition to your brand.